2007 Buyer-Seller Interaction Patterns During Ongoing Service Exchange - Wendy van der Valk

Services are increasingly taking up a larger part of organisation’s purchasing expenditures [Axelsson and Wynstra, 2002; Murray and Kotabe, 1999; Van Weele, 2005]. At the same time, most of the literature in the field of purchasing and supply management has traditionally focused on goods.   However, already in 1966, Wittreich [1966] stated that ‘Unfortunately, the […]

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